Digital Manager Europe

Vacancy Digital Manager Europe (32-36 hrs per week):

The European (EU) Office falls under the Marketing unit, and is responsible for developing and executing all marketing, sales, and communication strategies, policies, and plans for the A.T.A. and the Aruba brand as well as executing all marketing-related activities in the market.

We are looking for a Digital Manager for our Europe Office based in The Hague, Netherlands. The Digital Manager EU forms part of A.T.A. Europe and is responsible for the development and implementation of digital marketing strategies and plans, budget optimization and management of multichannel agencies. The Digital Manager reports to the Area Director (AD) Europe.

The responsibilities are:

1. Develops and implements digital marketing strategy and digital marketing plans:

Develops the overall digital marketing strategy in support of the A.T.A Strategic Priorities and objectives including the leading of and collaboration with the media agency in creation and execution of the annual media plan;
Responsible for creating, implementing and measuring the success of a comprehensive digital media plan (as set forth in A.T.A.’s the annual marketing plan) that will drive demand, enhance the image of Product Aruba and brand positioning within the European market;
Co-responsible for driving online traffic to Aruba.com and increasing the website awareness interactions through innovative and creative digital marketing campaigns;
Co-responsible for facilitating communication between the media agency and HQ;
Co-responsible for the effectiveness of digital marketing activities and digital media campaigns, providing recommendations for any adjustments and optimizations deemed necessary to be done in conjunction with the media agency and the Digital team HQ when necessary;
Co-responsible for a comprehensive measurement strategy and monthly reporting;
Co-responsible for new opportunities for online and offline innovations to keep product Aruba at the forefront of developments on the digital marketing arena;
Collaborates with Strategy, Planning & Research Unit and agency partners on brand tracking / consumer research initiatives;
Analyzes and researches trends and techniques on a consistent and frequent basis to keep the A.T.A. at the forefront of developments in digital marketing;
Works with the Marketing Manager regarding marketing partnership initiatives with tour operators / airlines in the planning and execution of coop plans and resulting reports;
Provides business intelligence including advisory reports, market trends, competitive analysis and performance analysis;
Collaborates with the AD for the submission of the Annual Corporate Plan and Annual Report;
Collaborates with AD, Digital HQ and agency partners for the strategic development and execution of consumer facing eCRM initiatives and communications calendar;
Partners with the AD, CMO, Communications Manager and Branding Manager, A.T.A. HQ digital team and PR agency on editorial and content direction;
Conceptualizes and maintains responsibility for the annual budget pertaining to the digital media plan for the European market;
Responsible for the ongoing management of the media budget in collaboration with the AD throughout the year;
Manages media, brand communications, research projects as assigned by the AD;
Participates, when necessary, in multi-disciplinary projects and campaigns geared towards end users.

2. Creativity:

Collaborates on integration with media agency re: creative messaging and execution in support of the digital media plan and media initiatives e.g. search, social, digital, programmatic, OOH, content partnership, display, etc;
Collaborates with AD, CMO, Branding Manager on the direction and approval of creative elements and assets;
Measures and interprets data to include customer profiling and behavior across customer journey mapping and web traffic data, PPC analytics.

The qualities we are looking for are:

Academic degree in Marketing with a focus on digital marketing;
At least 5 years of relevant experience in (innovative) global digital marketing, promotions and communications on executive level and preferably within the tourism industry
Extensive knowledge and experience with digital media tools and platforms, media optimization and analysis of performance;
Knowledge of various software tools such as Excel, Microsoft Office, and the full suite of Google applications to include Google Analytics, Google Sheets, Google Ads and Google 360 and various web-based applications;
Knowledge of CRM strategy and integration across digital platforms;
Proficiency in reviewing and comprehending research, assess trends, identifying challenges, and formulating strategies;
Familiarity with the target market countries and segments;
Ability to drive new leads via online channels and demonstration or evidence of ROI;
Ability to grow customer base via digital marketing channels;
Ability to interpret research to support content strategies and multichannel (or omni-channel) user experience journeys;
Proficiency with database, spreadsheet and statistical analysis;
Basic knowledge/ understanding of CMS programs in general;
Strong analytical, problem-solving and decision-making skills;
Experience in managing an agency;
Experience in working with analytical GA4 platform;
Excellent interpersonal, organizational and communication skills (verbal and written), demonstrated project management and organizational skills;
Email marketing experience, for retention and upsell/cross-sell opportunities and to demonstrate ROI;
A team-oriented and collaborative mindset;
Fluency in English and Dutch languages verbal and written communication within the specific geographic area of responsibility.

We offer: