The Marketing unit is responsible for developing and executing all marketing, branding and communications strategies, policies and plans for the A.T.A. and the Aruba brand as well as executing all marketing related events.
The Marketing Technologist reports to the Global Digital Manager regarding the performance and results of the developed marketing technology strategy, digital activities and projects, as well as the monitoring and analysis of digital marketing data, and the performance of the digital team.The Marketing Technologist is responsible for selecting, evaluating and choosing marketing technology providers to match A.T.A.'s needs as well as combining technology, analytics and business intelligence with traditional marketing operations, campaign and revenue concepts.
The responsibilities are:
1. Digital Marketing Technology Leadership;
- Owns and manages all technical aspects of A.T.A.’s digital marketing ecosystem, including analytics (e.g., GA4), tag management systems (e.g., GTM), pixels, data layers, tracking, and measurement technologies;
- Analyzes (international) developments of marketing technologies and contributes to educating the organization on those developments;
- Develops marketing technology strategy plans, business cases and technology-enabled business models and is responsible for the execution hereof, while encouraging experimentation and innovation;
- Collaborates and cooperates with different business units to create, improve, configure, operate and integrate all in-house marketing applications;
- Develops and helps to coordinate the development of software, application frameworks in order to support marketing operations and campaign concepts;
- Advises the Global Digital Manager on technology selection for marketing purposes;
- Establishes measurement systems to track digital marketing activities and provides recommendations to the Global Digital Manager by analyzing the data;
- Act as the primary technical contact for all issues pertaining to A.T.A.'s digital marketing technology;
- Manages the technical support for aruba.com and all related marketing platforms, ensuring high availability, optimal performance and compliance with organizational standards;
- Manages the process of planning, scheduling, deployment and controlling A.T.A.’s marketing platforms, software and websites (release management).
2. Responsible for digital marketing solutions;
- Researches and advises on digital marketing campaign best practices;
- Advises on social and mobile platforms; advertising and business capabilities and monitoring tools;
- Participates in multi-disciplinary digital marketing projects;
- Responsible for setting up the adequate structure within which the digital, marketing and third-party marketing partners can work together to address A.T.A.'s goals;
- Studies and advises on new technology and digital approaches to improve A.T.A.'s business processes while ensuring alignment with an ever-changing business environment;
- Analyzes and provides recommendations for the development and implementation of systems and procedures for the effective operation of the digital marketing function;
- Supervises the quality of the technical code;
- Manages and leads external technical advisors/agencies;
- Ensures technical integrity, monitors the quality of the deliverables, and compliance with policies and procedures.
The qualities we are looking for are:
- Master's degree in IT, Marketing or related study;
- Minimum of five years relevant work experience and experience with integrating marketing applications with other enterprise applications, as well as internal and external data sources;
- In-depth knowledge of marketing technologies including customer relationship management systems, business intelligence, marketing automation, content management, analytics, SEO, search and Artificial Intelligence (AI);
- Knowledge and understanding of marketing planning and strategy; business process modeling; marketing workflows and behavioral marketing principles;
- Strong coding skills and project management skills;
- Excellent verbal and written communication skills in English, Dutch and Papiamento. Basic Spanish skills;
- Strategy planning skills and the ability to translate organizational missions into effective marketing technology solutions;
- Excellent documentation and reporting skills;
- Ability to promote and embrace a culture of change, teamwork and synergy through effective communications and involvement.
We offer:
- A full-time position (40 working hours) at location Aruba, flexible working conditions, a competitive salary and benefits.